ANIMATION | 360° CAMPAIGN

As part of The IRC’s worldwide Watchlist 2022, we have developed the creativity, art and post-production of this hybrid 360° campaign combining animation and high quality footage.

Deliverables included 35 pieces in various formats (16×9, 9×16 and 1×1) optimized for Instagram, Facebook, Twitter, YouTube and IRC’s global website, as well as all pieces’ language fully adapted to The IRC’s offices in New York (Headquarters), Sweden, Germany and UK.

The IRC’s Watchlist is an annual report on the countries most at risk of deteriorating humanitarian crises. This year’s list, which is led by Afghanistan, Ethiopia and Yemen, indicates something more serious than things getting worse.